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After 20 years, why isn't robotic surgery the standard in every hospital? 

This 15- minute keynote presentation dives into "the reality of the hospital manager," moving past clinical benefits to address the real-world barriers to adoption: cost, system complexity, and return on investment. 

A healthcare leadership expert will provide a framework for: 

  • The C-Suite Dilemma: Why high-cost platforms have failed to gain universal adoption. 

  • Redefining Value: Building a business case for robotics that goes beyond the price tag. 

  • The New ROI: How next-generation systems (modular, accessible) create value for the entire hospital ecosystem. 

  • The Accessibility Solution: An engineer's perspective on how platforms like the Rob Surgical system can lower implementation costs and help democratize robotic surgery.

  • Strategic Implementation: A practical guide for leaders on how to finally implement robotic technology sustainably. 

This session is a must-see for hospital administrators, service chiefs, and anyone involved in making the financial case for the next generation of surgery. 

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Mr. Gerard Trias Gumbau Technology and equipment, Infrastructure dept., Hospital Clínic de Barcelona; Associate professor, Universitat de Barcelona Management/Team Work
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